Fine & Dandy
A summer Screen-printing class led to a branding project of Fine & Dandy Men’s Clothing.
The stores objective was to highlight their refined weekend wear of the 'Modern Dandy'. The focus was on Denim Fits, Logo Branded Tee’s and Accessories.
Glass bottles held the elements of denim, while the body forms proclaimed the casual lifestyle. The negative space in the ampersand was interchangeable with the iconic bowtie, pocket watch and top hat.