Designing for Inclusion: How to Incorporate Accessibility Practices into Your Busy Workflow
In "Designing for Inclusion: How to Incorporate Accessibility Practices Into Your Busy Workflow," I emphasizes the importance of integrating accessibility into email marketing by adopting a people-first mindset rooted in the Social Model of Disability. The article encourages teams to shift their attitudes, build a centralized resource hub, delegate role-specific accessibility responsibilities, and approach accessibility as an ongoing, collaborative journey—not a one-time fix. Through practical steps and internal advocacy, teams can embed inclusivity into their creative workflows, leading to more engaging, compliant, and meaningful campaigns for all users.