AirMed International Media Launch
This project involved updating AirMed International's (AMI) social media presence to attract more B2C website traffic and conversions. The challenge was conveying AMI's unique service of flying members home in case of serious illness or injury during international trips. The solution included updating social visuals to reflect the current travel season and emphasizing the benefits of AMI membership. Bold colors, aspirational visuals, and clear messaging were used to convey the excitement of travel and the advantages of AMI membership. The results showed significant improvements in clicks and click-through rates across social media, Google Search, and programmatic display advertising.
The results for one of Global Medical Response's premier travel products were first class! In social, we had 34,300 clicks from 2,329,916 impressions and a 1.47% click-thru-rate. Our Google Search and PerformanceMax campaigns gave us 1,598,380 impressions and 21,379 clicks for a 1.34% CTR. And, the programmatic (Display) efforts delivered 30,047,197 impressions for 152,022 clicks and a 0.51% CTR.
The results for one of Global Medical Response's premier travel products were first class! In social, we had 34,300 clicks from 2,329,916 impressions and a 1.47% click-thru-rate. Our Google Search and PerformanceMax campaigns gave us 1,598,380 impressions and 21,379 clicks for a 1.34% CTR. And, the programmatic (Display) efforts delivered 30,047,197 impressions for 152,022 clicks and a 0.51% CTR.