Litmus Live 2024
In the Fall of 2023 I spoke at Litmus Live in Boston. Here I focused on the journey towards promoting accessibility in email design. I emphasized the importance of understanding the social model of disability, which shifts the focus from individuals' impairments to societal barriers. I also discussed building connections with stakeholders by articulating the "why" behind accessibility initiatives, creating a repository of resources using Sharepoint, defining roles and responsibilities within the team, and embracing failure as part of the iterative process.
My goal was to highlight the significance of integrating accessibility considerations into every stage of email creation, involving copywriters, visual designers, and developers. I suggested utilizing tools like Sharepoint to centralize resources and foster collaboration. My talk also emphasized the importance of education, diversifying learning materials to accommodate different learning styles, and creating digestible content such as checklists and social media posts.
Here I recommended establishing oneself as an accessibility expert and engaging with colleagues through group meetings and individual discussions to foster buy-in and distribute responsibilities effectively. I underscored the need for ongoing reflection and adaptation, building a supportive community, and recognizing the broader impact of inclusive design on user experience.
In conclusion, I encouraged attendees to prioritize inclusivity in their workflows, viewing accessibility as a marathon rather than a sprint, and integrating inclusive design principles into their processes to ensure consistent prioritization of accessibility in email campaigns.
My goal was to highlight the significance of integrating accessibility considerations into every stage of email creation, involving copywriters, visual designers, and developers. I suggested utilizing tools like Sharepoint to centralize resources and foster collaboration. My talk also emphasized the importance of education, diversifying learning materials to accommodate different learning styles, and creating digestible content such as checklists and social media posts.
Here I recommended establishing oneself as an accessibility expert and engaging with colleagues through group meetings and individual discussions to foster buy-in and distribute responsibilities effectively. I underscored the need for ongoing reflection and adaptation, building a supportive community, and recognizing the broader impact of inclusive design on user experience.
In conclusion, I encouraged attendees to prioritize inclusivity in their workflows, viewing accessibility as a marathon rather than a sprint, and integrating inclusive design principles into their processes to ensure consistent prioritization of accessibility in email campaigns.